Decided brand assets
Updated October 7, 2026
Guidelines: https://decided.com/brand

CHOOSE YOUR ARTWORK
Use the full logo when space allows. Use the standalone symbol in compact
placements where Decided is already identified.

decided-logo-color-on-light: Iris symbol and Ink lettering for light backgrounds.
decided-logo-color-on-dark: Lavender symbol and Paper lettering for dark backgrounds.
decided-logo-black / decided-logo-white: monochrome versions.
decided-symbol-iris: light backgrounds.
decided-symbol-white: dark backgrounds, including small dark icons.
decided-symbol-black: monochrome use on light backgrounds.
decided-symbol-lavender-large: large applications on dark backgrounds.

All logo and symbol SVGs and PNGs have transparent backgrounds. PNG logos are
1440 px wide; PNG symbols are 512 x 512 px. Prefer SVG where supported.

KEEP THE IDENTITY INTACT
Write the name as Decided, one word with a capital D.
Scale proportionally. Do not retype, redraw, recolor, stretch or add effects.
Preserve the three separate symbol shapes and both dots in the full logo.
Leave at least one dot diameter of clear space around the visible artwork.
Use backgrounds with enough contrast to keep every part of the artwork clear.
Use the white symbol for small dark icons; Lavender is for large applications.
Keep standalone symbols at least 24 px wide.
Do not use these assets to imply a partnership or endorsement that does not exist.

COLORS (sRGB)
Iris     #7451EB  RGB 116, 81, 235
Lavender #B59AFF  RGB 181, 154, 255
Ink      #20162D  RGB 32, 22, 45
Paper    #F6F2FC  RGB 246, 242, 252
White    #FFFFFF  RGB 255, 255, 255
These are screen references, not approved CMYK or Pantone specifications.

WEBSITE TYPOGRAPHY
Faculty Glyphic 400 for headings; Manrope 400-700 for body and interface text.
The logo lettering is outlined artwork. Do not recreate it with a font.

This curated set includes logos, symbols and this guide. It does not
include font files, product screenshots, application concepts or print templates.
