Decided brand assets
Logos, symbols, and a few guidelines for presenting Decided clearly and consistently.
Download brand assetsZIPLogos, symbols, and a usage guide. SVG + PNG.
Logos
Use the full logo whenever space allows. Choose the version that fits your background. All downloads have transparent backgrounds.
SVG for scalable artwork; PNG for upload tools. Logo PNGs are 1440 px wide.
Symbols
Use the symbol in compact spaces where Decided is already identified. Choose Iris on light backgrounds and white on dark backgrounds. Keep it at least 24 px wide.
Symbol on light
Iris
Symbol on dark
White
Black symbol
Lavender symbol
Black for monochrome use; Lavender for large applications on dark backgrounds.
Keep the identity intact
- Name
- Write Decided as one word with a capital D.
- Clear space
- Leave at least one dot diameter of space around the visible logo.
- Original artwork
- Scale proportionally. Preserve the three separate symbol shapes and both dots in the full logo. Don’t retype, redraw, recolor, stretch, or add effects.
- Backgrounds
- Keep every part of the artwork clearly visible. Use the supplied light, dark, or monochrome version.
- Context
- Don’t use the assets to imply a partnership or endorsement that doesn’t exist.
Colors and type
- Iris
- #7451EBRGB 116, 81, 235
- Lavender
- #B59AFFRGB 181, 154, 255
- Ink
- #20162DRGB 32, 22, 45
- Paper
- #F6F2FCRGB 246, 242, 252
- White
- #FFFFFFRGB 255, 255, 255
sRGB values for screen use. These are not approved CMYK or Pantone specifications.
- Website headings
- Faculty Glyphic
- Website body and interface text
- Manrope
The logo lettering is outlined artwork. Use the supplied files rather than recreating it with a font.